SEO Audit Checklist
On-Page SEO
| Check to see that you have a call to action on every page | With no calls to action, users will leave the site without and never return. |
| Check to see that you have created a keyword map | https://www.youtube.com/watch?v=IU0AwGOKh5Y |
| Check your LSI keywords for each primary keyword | https://lsigraph.com/ |
| Compress all of your images | https://tinypng.com/ |
| Check to see that all URLs, title tags, and h1 tags match | This helps Google better understand what your page is about. |
| Create an HTML sitemap and post it in the footer | https://www.mysitemapgenerator.com/start/free.str.html |
| Check to see if you have NAP in footer | When targeting local keywords, put your name, address, and phone (NAP) on all pages. |
| Create a privacy policy and terms of use page | https://www.freeprivacypolicy.com/ |
| Make sure you do not have multiple h1 tags | https://seositecheckup.com/tools/heading-tags-test |
| Do not target the same keyword on multiple pages | https://seoscout.com/features/keyword-cannibalization-tool |
| Check for duplicate content on your website | https://www.siteliner.com/ |
| Make sure text links are not broken or going to http | https://www.deadlinkchecker.com/ |
| Check your URL structure | URL structure needs to make sense and tell users where they are on the site. |
| Check for duplicate title tags | https://www.screamingfrog.co.uk/seo-spider/ |
| Check for duplicate meta descriptions | https://www.screamingfrog.co.uk/seo-spider/ |
| Check for zombie pages | Google does not like pages with little or no traffic |
| Check all image alt tags | https://www.seoptimer.com/alt-tag-checker |
| Check internal linking for all pages | https://www.seoreviewtools.com/internal-link-analyzer/ |
| Check for long blocks of content | Short paragraphs will hold users on the page longer. Use short paragraphs. |
| Check for orphan pages | https://www.screamingfrog.co.uk/find-orphan-pages/ |
| Install Yoast, if you are using WordPress | https://yoast.com/ |
| Check your keyword difficulty | https://ads.google.com/home/tools/keyword-planner/ |
| Check your outbound links | https://moz.com/link-explorer |
| Check your keyword prominence | For added oomph, place your keywords as close to the top as possible. |
Off-Page SEO
| Check to see that you are set up on Google My Business | https://support.google.com/business/workflow/9289460?hl=en |
| Check for unlinked mentions | https://www.semrush.com/kb/1064-how-to-convert-unlinked-mentions-into-backlinks |
| Check your competitors’ domain authority | https://moz.com/domain-analysis |
| Check your competitors’ backlink profiles | https://moz.com/blog/find-competitor-backlinks-next-level |
| Check your business citations | https://www.brightlocal.com/local-seo-tools/citation-tracker/ |
| Check for guest posting opportunities | https://solvid.co.uk/180-websites-that-accept-guest-posts/ |
| Check to see that your social media profiles are current | If it has been a while since your last post, it’s time to update your social media |
Technical SEO
| Check to see that you have an SSL installed | https://www.sslshopper.com/ssl-checker.html |
| Check to see that you have an XML sitemap | https://www.xml-sitemaps.com/ |
| Check to see that you have a preferred version of your website | https://www.boostability.com/content/how-to-select-and-set-a-preferred-domain-for-your-website”> |
| Check to see that you have a canonical link for every page | https://seositecheckup.com/tools/canonical-tag-test |
| Check to see that Google Analytics is installed | https://support.google.com/analytics/answer/1032399?hl=en#zippy=%2Cin-this-article” |
| Check to see that Google Search Console is installed | https://support.google.com/webmasters/answer/9008080?hl=en |
| Check to see that Bing Webmaster Tools is installed | https://www.bing.com/webmasters/help/getting-started-checklist-66a806de |
| Check to see if you have robots.txt in place | https://support.google.com/webmasters/answer/6062598?hl=en |
| Check to make sure your website is indexable | https://support.google.com/webmasters/answer/9012289?hl=en |
| Check your site speed | https://developers.google.com/speed/pagespeed/insights/ |
| Check your structured data | https://search.google.com/structured-data/testing-tool |
| Check to see that conversion tracking is set up | https://support.google.com/google-ads/answer/6095821?hl=en |
User Experience (UX) SEO
| Check to make sure your website is mobile responsive | https://search.google.com/test/mobile-friendly |
| Create great content | Google each of your keywords and see what the ranking websites have for content |
| Check to see what your competitors have that you do not | This can give you ideas on what your potential web page visitors are looking for |
| Check to make sure your website creates a sense of trust | Can you give something away for free? This creates trust. |
| Check to see that your contact form is working properly | If your contact form is not working, it needs to be fixed immediately. |
| Check to see that your contact form is not too long | Keep the number of fields in your contact form as low as possible, usually 3 or less |
| Check to make sure the benefit your product or service provides is the primary focus | Do your web pages convey the BENEFIT users will receive from using your service? |
| Check to make sure your pages do not contain spelling or grammatical errors | https://www.powermapper.com/products/sortsite/checks/website-spell-checker/ |
| Check to make sure you have pictures of yourself | Personal pictures convey a strong sense of trust |
| Check to include user testimonials | Testimonials are a form of social proof that foster a strong sense of trust |