Digital Marketing Proposal for Pediatric Dentistry of Florida

Objective: Increase new patient appointments, strengthen local visibility, and position Pediatric Dentistry of Florida as a top pediatric dental provider in the area.

Our strategy focuses on four key pillars:

  • Website Growth
  • Google Business Profile Optimization
  • Reputation Management
  • Technical and Authority SEO

Monthly Services Included

1) Website Growth and Content Development

2 to 3 new web pages per month such as blog posts, service pages, and location pages.

Every new page includes:

  • On page SEO optimization
  • Keyword targeting
  • Internal linking
  • Conversion focused calls to action

This content strategy builds long term organic traffic and authority.

2) Google Business Profile Account Management

Ongoing management and optimization of your Google Business Profile including:

  • GBP category optimization
  • Profile monitoring and updates
  • Photo updates
  • Q and A monitoring
  • Ongoing performance improvements

3) GBP Posts

Regular Google Business Profile posts to keep your listing active, increase engagement, and improve local visibility.

4) Review App

Implementation and management of a review request system to encourage more 5 star Google reviews.

  • Automated review requests by text, email, and QR code
  • Share app with as many team members as you like
  • Easy review flow designed for busy parents
  • Tracking and reporting on review growth

Includes Review App (2) for your Naples location.

5) Hosting and Reporting

  • Secure website hosting (optional)
  • Ongoing monitoring and maintenance
  • Monthly reporting on visibility, traffic, and lead activity

6) Technical SEO and Schema Enhancements

Structured data will be added and maintained to improve search visibility and click through rates.

  • Local Business schema added to all pages
  • FAQ schema on all secondary service pages
  • Structured data validation and monitoring

7) Backlink Campaigning

Ongoing authority building designed to improve rankings over time.

  • Local citations and directory placements
  • Industry relevant backlinks
  • Strategic outreach and link acquisition

8) GoLocalFlorida Listing

Enhanced local citation and visibility through a GoLocalFlorida listing, supporting stronger local relevance and referral traffic.

9) On Page SEO for All New Pages

Every new page is optimized for search intent and local relevance including:

  • Metadata optimization (title tags and meta description tags)
  • Content keyword optimization
  • Internal linking strategy
  • Image and alt text optimization

10) Email List Management

Ongoing management of your email list to support patient retention and repeat appointments.

11) Promotional Email Offers (Optional)

Optional seasonal or event based promotional email campaigns to support practice growth and appointment volume.

Expected Outcomes

  • Improved Google Maps visibility for pediatric dentistry searches
  • More website traffic from local searches
  • Consistent growth in 5 star reviews
  • Higher conversion rates from website and GBP visitors
  • More calls, form submissions, and appointment requests

Investment

Monthly Investment: $875

Initial Setup: $1,750 FREE

No contract commitment, cancel any time.